Market Insight

Fact: Across the world, adults aren’t dedicating time for sleep or relaxation. In fact, in 2018, more than half (51%) of global adults reported that they get less sleep than they need on an average night (Survey by Wakefield Research for Princess Cruises). With the rapid increase in the number of sleep disorders and other related ailments, not to mention the increasing number of people trying to find solutions for jet lag, snoring, insomnia, etc., sleep is fast becoming a deeply researched topic giving way to new innovations – from LED lights that regulate the sleep cycle and reduce jet lag, smart mattresses that track heart rate variability all the way to smart pillows, duvets, and snoring aids.

According to data, from, and much closer to home, Saudi Arabia ranks second when it comes to a shorter sleep duration, with Japan ranking number 1. The average time that an adult spends sleeping is about 6.8 hours and the biggest cause is technology.

With the increasing influx of consistent information through smart gadgets and devices, we spend more time in front of the screen than in bed with our eyes closed. And this directly also impacts the beds we sleep in – especially when it comes to the traveler industry where hotels and AirBnbs are most impacted by hard hitting reviews.

The “Sleeping Aids Market by Offering, by Sleep Disorder, by Geography – Global Market Size, Share, Development, Growth and Demand Forecast, 2013 – 2023” report states that the Global sleeping aids market is forecasted to attain revenue of $101.9 billion by 2023.

The Middle East market is abuzz with innovations and solutions and is only expanding to find more solutions to address this rising concern. The Sleep Expo Middle East and Conference is poised to bring together all stakeholders of the Sleeping Technology industry in the GCC region under one roof to address this rising concern across the world through both an exhibition and a dedicated conference for B2B and B2C visitors.